European leader in employee benefits Epassi acquires scale-up Alleo to strengthen its position in the Dutch market
Alleo, Bedrijfsfitness Nederland, Workit and Vip District join forces in one integrated platform for additional employee benefits
Amsterdam, 25 November 2025 – Epassi, the European pioneer in digital employee benefits technology, is expanding its presence in the Dutch market with the acquisition of Amsterdam-based Alleo. Alleo’s platform brings together a broad range of benefits, including corporate fitness, bike leasing, mental wellness, savings and hundreds of partner offerings, helping employers build stronger, healthier, and more resilient teams. Together with Bedrijfsfitness Nederland, Workit, and Vip District, this acquisition accelerates the creation of a single, integrated multi-benefit platform for employee benefits in the Netherlands.
A unified platform for a personalised experience
Founded in 2021, Alleo is used daily by more than 400 organizations with 200,000 employees. As part of Epassi, Alleo will become the core platform in the Dutch market, integrating the offerings of Bedrijfsfitness Nederland, Workit, and Vip District into a single multi-benefit experience.This consolidation enables a seamless and personalised employee benefits experience, while reducing administrative complexity and providing HR teams with clear data insights. As employers prioritise engagement, retention, and life-stage-optimised benefits, and providers continue to move toward omnichannel, employer-funded models, the integration is well aligned with these developments in the market.
Impact at scale
“Alleo fits perfectly within the Epassi family, and we are excited to welcome them. By combining the strengths of our Dutch companies, we go far beyond viewing employee benefits as just an administrative part of HR-policy. We are creating a platform that is actively used and provides employers with a strategic tool to attract, retain, and develop talent,” said Pekka Rantala, CEO of Epassi Group.
Antonio Barradas, CEO of Epassi Netherlands / Bedrijfsfitness Nederland, added: “Bedrijfsfitness Nederland remains the face of corporate wellness and fitness in the Netherlands. By bringing our offerings together, we can deliver greater value to customers and partners with a broader portfolio of wellbeing-focused benefits, without the added administration or complexity.”
Florian Gendrault, Founder & CEO of Alleo, said: “This strategic combination accelerates the growth in the Netherlands, together with all Epassi brands in the group, while positioning us strongly for European market leadership. We’re thrilled that Alleo’s platform will support customers across the Epassi Group, while giving our own customers access to an even richer and more comprehensive offering.”
European growth strategy
The acquisition of Alleo is part of Epassi’s broader strategy to drive growth and innovation in employee benefits across Europe. Epassi is one of Europe’s fastest-growing companies and expects to achieve a net revenue of over €200 million in 2025, following acquisitions and expansions in Spain, Portugal, and France.
About Epassi
Founded in 2007 in Helsinki, Epassi is a pioneering employee benefits technology provider, an industry leading global multi-benefits platform with a strong presence in the Nordics, Germany, the Netherlands, Italy, the UK, Ireland, Spain, Portugal, and France. Epassi’s innovative, unique, and scalable solution combines all benefits into one mobile app centric user-friendly digital service, providing a digital marketplace for employee benefits. Epassi Group serves close to 50,000 employers and their more than 36 million employees, with 107,000 service providers as partners. Epassi is a leading HR-tech and employee benefits company, recognized by the Financial Times as one of the fastest growing companies in Europe in 2022, 2023, 2024, and 2025, and ranked Epassi as the 32nd on the Europe’s Long-term Growth Champions 2025 -list. Epassi Group is backed by TA Associates and Warburg Pincus. www.epassi.com
About Bedrijfsfitness Nederland
Bedrijfsfitness Nederland (part of the Epassi Group) is the largest provider of corporate fitness in the Netherlands. The company offers employees access to a nationwide network of more than 5,000 sports locations, including over 1,200 available through Workit, the multi-sport subscription of Bedrijfsfitness Nederland. Nearly 4,600 employers use the platform to make fitness more accessible and affordable for their workforce, supported by a model that combines an all-access sports network with the freedom for employees to work out at the location they prefer.
As part of the Epassi Group, the leading European platform for employee benefits, Bedrijfsfitness Nederland helps companies implement effective vitality programmes with minimal HR effort. With user-friendly technology, clear communication, and full administrative support, organisations of all sizes can stimulate healthier and more resilient teams while reducing absenteeism and increasing engagement.
www.bedrijfsfitnessnederland.nl
About Alleo
Alleo, founded in 2021 in Amsterdam by Florian Gendrault, Sven Cune, Ruben van den Boogaard, Adil Bougamza & George Visniuc, is a platform for modern and flexible employee benefits. It supports mid-sized and large organizations by providing a central environment where employees can manage their own benefits and choose from more than 300 options across wellbeing, mobility, leisure, culture, and personal development. Designed for ease of use, Alleo integrates with leading HR and payroll systems and supports benefits both within and outside the Dutch WKR. It is used by more than 400 organizations representing 200,000 employees.
Investors include Newion, Dutch Founders Fund, Mediahuis Ventures, ROMInWest and well-known entrepreneurs such as Kalo Bagijn and Marc van Agteren. Clients include Van Lanschot Kempen, Amsterdam UMC, Picnic, PostNL, and Van der Valk.
www.alleo.nl
