Crisp was looking for a benefits package that would suit all types of employees. They have found it.
Whether they are office workers or warehouse staff, working full-time or part-time.
The fast-growing online supermarket Crisp was in search of an attractive benefits package. But Crisp has a diverse workforce: from developers to creatives, to the people who know the entire assortment by heart, to various types of spinach. As an online supermarket, they naturally also employ warehouse staff. Therefore, Crisp faced a problem that more companies will recognize: how do you offer the right benefits package that all your employees find interesting?
Insights from the first year.
An introduction on location (the office), plus posters for the warehouse to promote the app, ensured that YourCampus was well-received by Crisp's employees. But how was the app used?
Office workers
Office employees are generally quite young, but vary widely in function. Most are between 25 and 35 and live in Amsterdam. They are not afraid to ask questions and are mission-driven. This is often the reason they work at Crisp.
Top benefits
Crisp
Giro 555 Turkey & Syria
Treatwell
Coolblue
Zalando
Warehouse workers
Crisp's warehouse staff mainly consist of order pickers and grocery deliverers. Most have a flexible contract. There is also higher turnover among these employees.
Due to the many flexible contracts, Crisp devised the solution to give warehouse workers a budget of €17.50, plus 1% of their salary if it exceeds €1750 in a month. The extra 1% is paid out quarterly. Some employees only work extra during certain periods, such as summer.
Top benefits:
Zalando
Coolblue
Pathé
Bijenkorf
Crisp
Differences in usage
The use of different types of benefits is quite clear between office and warehouse. This difference arises from several factors. The Giro 555 donation benefit for Syria and Turkey is a good example of where the differences in usage originate. Renee thinks it has to do with several factors:
Office workers receive a higher monthly budget than warehouse workers. This lowers the threshold for donating significantly.
Office workers typically have a higher salary.
They more often choose benefits that align with Crisp's company values.
The different types of benefits chosen by warehouse workers can also be explained. Due to the flexible contracts of warehouse employees, they receive a lower budget (at least €17.50). The complete range is therefore not always relevant for warehouse workers. Saving for a Veloretti voucher of €400 would take nearly two years. Therefore, warehouse employees often choose benefits with lower prices, such as vouchers, as their budget can be spent every month or every other month.
Conclusion
With the YourCampus app, Crisp has found a solution that appeals to all employees, whether they work in the office or in the warehouse. Additionally, they found that the YourCampus app fits well with their culture, thanks to the freedom and autonomy. The wide range of benefits is also well-received: from doing something good to treating yourself.
