No two hotel teams are the same. In one hotel you’ll find students working evenings, breakfast pros who’ve been welcoming guests for years, and night staff who keep things running while the city sleeps. Everyone has a different rhythm, life stage and set of needs.

At the same time, finding and keeping great people is tough. The labour market is tight, and hotels compete with hospitality venues, retail and events, each looking for friendly, flexible professionals.

Personal benefits for the hotel sector

How do you stand out as an employer? By offering personal employee benefits that match your team. For one person that’s more time with family; for another it’s a gym membership or a contribution for everyday costs.

Recognition matters, both in small moments (a colleague taking an extra shift, a positive guest review) and big life events (new house, a baby). Those are the moments to show: we see you, and we value you.

Designing a great benefits offer takes time, coordination and clear communication. That’s why more hotels choose Alleo for personal, flexible benefits that people actually use.

Below, five standout hotels share how they’ve done it: Pulitzer Amsterdam, Van der Valk Amsterdam-Amstel, Conscious Hotels, The Usual and Hotel Casa. Through Alleo’s platform, their teams can pick their own benefits, simply and in one place.

1. Pulitzer Amsterdam

After its annual employee survey showed the existing benefits weren’t hitting the mark, Pulitzer chose Flexible Benefits so people could select what suits them, and actually use it.

They found that solution in Alleo. The platform fits well with the diverse team, with staff at different locations, in various roles, and with a range of interests. Through a personal budget in the Alleo app, everyone has the freedom to choose. Currently, 85% are active on the platform.

Pulitzer immediately gave the Alleo app a personal touch by including their existing initiatives. Everything that employees can access is now clearly displayed in one place. One of the favorites? The name mentioning benefit: extra budget when you are mentioned in a positive guest review. And for those named Employee of the Quarter, there is an additional reward waiting.

Popular choices include massages, investing with Peaks, and mindfulness via Meditation Moments.

“We used to work with multiple providers, but no one used them. With Alleo, it’s different, 85% have logged in, and 76% already picked their benefits.”  – Willemijn van Loenen, P&C Manager Pulitzer

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🎥 Watch the video here on how Pulitzer uses flexible benefits.

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2. Van der Valk Amsterdam-Amstel: Leading with Personal Rewards

With Alleo's Rewards module, Van der Valk Amstel has set up its own rewards program that works for them and their employees. During special moments, like a birthday, move, or birth, employees receive credit in the Alleo app. Extra effort is also rewarded, for example, when taking over a shift or receiving a positive guest review. Employees earn credits in the app.

These credits can be spent however they like, on things like groceries, fitness, or pampering. Popular options? Albert Heijn, Basic-Fit, Swapfiets, and Treatwell, with in-app discounts that help stretch every euro.

“We want to recognise personal moments. With Alleo, it’s easy and effective. It saves us time, and employees are happier with benefits they choose themselves.” — Lucie Simons-Luiten, Managing Director, Van der Valk Hotel Amsterdam-Amstel
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🎥 Watch the video here on how Van der Valk Hotel Amsterdam-Amstel rewards its team.

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3. Conscious Hotels: Rewarding in a Personal and Sustainable Way

Conscious Hotels wanted to reward their team in a way that felt personal — and aligned with their sustainable values. But with so many contract types, ages, and situations, building something in-house would’ve been a huge task.

Instead, they turned to Alleo. Each employee now gets a flexible budget for things like yoga, healthy lunches, or cultural outings. Conscious also added their own benefits, like staff discounts at their own hotels, so everything is easy to access in one app.

And it resonates: 81% of employees log in monthly, with an average satisfaction score of 4.1 out of 5. 

With Alleo, there is now something suitable for everyone, with a wide range that meets everyone’s needs and desires.

“Doing all this ourselves with different providers would’ve been massive. Alleo offers a wide range of options, so everyone can find something that suits them.” - Carla Ridder Head of People Conscious Hotels

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4. The Usual: Leading with Wellbeing

At The Usual, company culture and wellbeing go hand-in-hand. With Alleo, they found a tool that supports both. Employees receive a monthly budget they can use for what matters to them, wellness, personal development, or just everyday convenience.

Popular choices include Basic-Fit, Sportcity, Swapfiets, but also Albert Heijn, IKEA, and Treatwell.

“At The Usual, we value inclusion, freedom of choice, and something for everyone, and Alleo is a perfect fit for that.” Joyce Hilders, Head of People & Culture The Usual

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5. Hotel Casa:

Hotel Casa combines Flexible Benefits with the Alleo Christmas shop. This allows employees to choose monthly what suits them. A full shopping bag at Albert Heijn. Exercising at SportCity. A voucher from Bol.com. Or a relaxing afternoon via Treatwell. It’s a hit: more than 80% of staff actively use the platform.

The Christmas shop was such a success that it became a permanent feature. Now, everyone has a personal budget they can use throughout the year.

"The best part? It’s truly personal. One person saves up for something big, another uses it right away. It fits everyone’s life” – Kirsten Cornelissen, HR Manager

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Curious how your hotel can provide employees with flexible benefits?

Schedule a demo and discover how Alleo helps hotels offer employee benefits that meet the needs of each team member.

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