Mar 5, 2025
Everyone approaches vitality differently. Some relax with a book or a yoga class, others run to clear their minds, and yet another prefers to book a massage after a busy workweek. And then there’s that colleague who prefers to invest their energy in a vegetable garden or ordering healthy groceries.
A standard gym membership is simply no longer sufficient.
Not everyone gets excited about it, and that doesn’t have to be the case.
That’s why a vitality platform is gaining ground: one central place where you can bundle all your initiatives and employees can choose what suits them best. And that’s exactly what you want: an offering that works because it resonates.
Here you can read what such a platform is exactly, how to smartly implement it via the Work Costs Scheme (WKR), and how you, as an employer, can make a difference with a good vitality plan.
What is a vitality platform?
A vitality platform is a well-organized, digital marketplace for everything employees need to feel good. Think of:
Gym memberships (or would you rather have yoga in the park?)
Apps for sleep, focus, or financial management
Coaching, nutritional advice, or quitting smoking
Healthy food or groceries
Employees receive a personal vitality budget (or reimbursement) and choose what suits them best. Whether you work in the office, in healthcare, or on a construction site, there is suitable offering for everyone.
What can you, as an employer, concretely do for vitality in the workplace?
More than you think. Vitality goes beyond offering a sports scheme. It’s about the whole vitality policy within your organization. And it starts with:
Giving freedom: let employees choose what works for them
Creating accessibility: no complicated reimbursements or forms
Communicating well: make vitality visible and fun
Examples of vitality benefits:
Organize a ‘Lunch & Learn’ about sleep quality
Organize walking team meetings
Provide access to an app like Meditation Moments
Healthy meals or groceries
Ensure that the vitality platform serves as a central hub, one place for all offerings.
And what about the WKR?
Within the free space of the WKR, you can provide a lot of your vitality offerings tax-free. Think of:
Gym or personal trainer
Coaching trajectories or workshops
Mindfulness or relaxation apps
Corporate fitness or yoga sessions
What is a vitality plan (and why should you have it)?
A vitality plan is your roadmap towards a fitter organization. It’s not just a list of options, but a thoughtful approach. What you need:
A clear goal: for example, less absenteeism or fewer sick days
Budget: with or without WKR, via a platform
A suitable offering: from mindfulness to bike scheme
Activation: ensure that people actually use it
Measurement: what does it yield?
What is a vitality allowance?
A vitality allowance is simply an amount that employees can use for things that contribute to their health. Think of:
Sleep coaching for (expecting) parents
A massage after a busy peak week
A budget for sports opportunities
Through a vitality platform, employees can choose what makes them happy.
What is vital employment?
Vital employment revolves around a well-thought-out vitality plan:
You provide choices that fit everyone’s life stage
You dare to invest proactively in health
You make vitality part of your culture
Why is a vitality platform a must?
Real user-friendliness: no more separate schemes, everything in one place
Flexibility & freedom of choice: from gym to sleep coach
WKR integration: everything neatly arranged fiscally
More job satisfaction, less absenteeism
Culturally strengthening: because those who take good care of people receive energy back
Time for action!
With a smartly designed vitality platform, a clear vitality plan, and smart use of the WKR, you build a vital workplace.
And the best part? You make it fun, accessible, and truly valuable.
🔗 Want to know how we tackle this with Alleo? Read our vitality handbook or schedule a non-binding demo. 💪
